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Flex Fuel Finder
"I project in the future there are two retailers. Those that currently sell E15 and those that will be selling E15. The customers that use E15 can't believe why you wouldn't want to use E15. By offering E15 it sets us apart from every other retailer in the market with the lower price point on the sign. As a third generation owner/operator of Hennen's Auto Service we have been serving our customer automotive needs since 1958. I have been selling E15 to our customers since the fall of 2013. Since I introduced the higher level blend of ethanol there has not been one complaint do to mileage loss or engine performance. Only positive comments with drivability and the lower cost at the pump. Today's cars are designed to utilize the higher octane to improve performance threw different computer management systems. I see higher level blends of ethanol like E15 being the next fuel of future.
- Joel Hennen, President, Owner, Hennen’s Auto Service, Shakopee, MN

Available Advertising


Fuel Consumer Demand

Succesful retailers know that advertising to increase demand can be an important component of growing business. And when it comes to higher blends of ethanol, educating customers about the benefits is a key ingredient to success. We have developed simple, educational messaging that you can use to increase demand and improve your sales.

Please review the examples below. If you would like to learn more about available coop advertising, please contact us.

American Ethanol “Minivan”

Join the "Ferguson" family as they try to get to soccer practice. This :30 advertisement is available for local station placement.

Print Advertising

If you are in a smaller community or have a targeted print publication that reaches your prospective customers, print advertising can be an effective way to let customers know that you are offering a unique and beneficial product. These options can be tagged with your store location(s).

 

 

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Environmental/Outdoor Advertising

Outdoor advertising can be used as a directional and also to educate your customers about higher blends of ethanol. These options can be tagged with your store's logo.

 

 

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Radio Advertising

Radio can be a persuasive and cost-effective way to educate your customers about the benefits of higher blends of ethanol. Several of these options can be tagged with your store location(s).

 

 

 

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Direct Mail

A direct mail postcard can inform potential ethanol customers of the benefits and savings they may get by using flex fuel blends. It can also educate them about the flex fuel vehicle they already drive. The postcard can be customized with your station logo and contact information.

 

 

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