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Flex Fuel Finder
"I project in the future there are two retailers. Those that currently sell E15 and those that will be selling E15. The customers that use E15 can't believe why you wouldn't want to use E15. By offering E15 it sets us apart from every other retailer in the market with the lower price point on the sign. As a third generation owner/operator of Hennen's Auto Service we have been serving our customer automotive needs since 1958. I have been selling E15 to our customers since the fall of 2013. Since I introduced the higher level blend of ethanol there has not been one complaint do to mileage loss or engine performance. Only positive comments with drivability and the lower cost at the pump. Today's cars are designed to utilize the higher octane to improve performance threw different computer management systems. I see higher level blends of ethanol like E15 being the next fuel of future.
- Joel Hennen, President, Owner, Hennen’s Auto Service, Shakopee, MN

P.O.P. Program

Point of Purchase Materials

Most retailers installing flex pumps and selling higher blends of ethanol have found that there is pent-up demand in their markets for this renewable fuel. In this section, we’ll provide you with the tools and marketing expertise to call attention to higher blends of ethanol at various points of purchase within your retail environment.

Please review the examples below. If you would like to learn more about available P.O.P. options for your store(s), please contact us.

E15 for Consumers

The E15 pocket card is a quick way for consumers to find out more about E15 and why it’s the smart fuel choice for 21st century drivers. It is a good fit for any car 2001 and newer and a great fit for drivers who want an environmentally friendly, high performance and more affordable option at the pump. Learn more about E15 and where to find it at


American Ethanol Brand Identity Policy for Retail Fuels

These guidelines are intended to provide you with helpful image information when offering flex fuel products with regular fuels at branded retail locations. Consistency in the application of the fuel brand identity and forecourt signalization is essential to communicate a professional feel and adds value to the customer value proposition (CVP). The branding and packaging rules illustrated in this document is set around the “ideal” case; legacy and exceptional situations will be managed through the brand and format teams.


Employee Resource FFV list

Browse a list of Flex Fuel Vehicles. Vehicles indicated in this document are compatible with mid- and high-level blends of ethanol. From E0 to E85, these vehicles are equiped to handle ethanol blended fuel with ease.


Employee Reference FAQ

This briefing serves as a guide for general questions about ethanol. To learn more, suggest your customers check out or


Pump Toppers

Reminding your customers of the benefits of higher ethanol blends while they are at the pump is a good way to begin building demand and also reinforcing the choice of higher blends for those customers already using them.



Curbside Signs

Offering higher blends of ethanol can be a unique selling point for your business. Why not reinforce this difference to prospective customers as they drive by your location(s)?




Nozzle Talkers

Another simple way to reinforce the right purchase decision is to provide a higher blend message right in your customer's hand.




Pump Decals

Pump decals are also a simple, economical way to reinforce positive messages about the higher blends you make available to your customers.