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Flex Fuel Finder
“E15 has given Minnesota consumers an additional choice of gasoline at a lower price while increasing the overall volume of product sold at the retail site.  Minnesota consumers welcome the new opportunity for a cheaper alternative to gasoline as there have been very little complaints or mis-fueling of E15 leaving an overall refreshing experience for everyone."
- Lance Klatt, Executive Director of Minnesota Service Station Association

P.O.P. Program

Point of Purchase Materials

Most retailers installing flex pumps and selling higher blends of ethanol have found that there is pent-up demand in their markets for this renewable fuel. In this section, we’ll provide you with the tools and marketing expertise to call attention to higher blends of ethanol at various points of purchase within your retail environment.

Please review the examples below. If you would like to learn more about available P.O.P. options for your store(s), please contact us.

E15 for Consumers

The E15 Smart Money Brochure educates consumers on what E15 is and the benefits regarding: performance, economy, environment and a more affordable fuel. E15 is the most tested fuel today and 85 % of the vehicles on the road today can use it it (2001 or newer), which equates to 150 million vehicles.


American Ethanol Brand Identity Policy for Retail Fuels

These guidelines are intended to provide you with helpful image information when offering flex fuel products with regular fuels at branded retail locations. Consistency in the application of the fuel brand identity and forecourt signalization is essential to communicate a professional feel and adds value to the customer value proposition (CVP). The branding and packaging rules illustrated in this document is set around the “ideal” case; legacy and exceptional situations will be managed through the brand and format teams.


Employee Resource FFV list

Browse a list of Flex Fuel Vehicles. Vehicles indicated in this document are compatible with mid- and high-level blends of ethanol. From E0 to E85, these vehicles are equiped to handle ethanol blended fuel with ease.


Employee Reference FAQ

This briefing serves as a guide for general questions about ethanol. To learn more, suggest your customers check out or


Pump Toppers

Reminding your customers of the benefits of higher ethanol blends while they are at the pump is a good way to begin building demand and also reinforcing the choice of higher blends for those customers already using them.



Curbside Signs

Offering higher blends of ethanol can be a unique selling point for your business. Why not reinforce this difference to prospective customers as they drive by your location(s)?




Nozzle Talkers

Another simple way to reinforce the right purchase decision is to provide a higher blend message right in your customer's hand.




Pump Decals

Pump decals are also a simple, economical way to reinforce positive messages about the higher blends you make available to your customers.