"We have customers very excited about our adding E15. As soon as they heard we were adding higher blends of ethanol they started walking in the door of our store asking when the new products will be available. We've only been offering E15 for about three weeks but business has been very good for us."
- Rose Ann Seutter, Owner Glen’s One Stop, Minnetonka, MN
This site was created to help fuel marketers learn more about selling blends of ethanol by installing ethanol flex fuel pumps and E15. Here, you'll learn how ethanol, America's renewable fuel, can be used in various blends. From selling E10 for any vehicle on the road, to offering E15 for 2001 and newer vehicles (which equates to 80% of the vehicles on the road today or 200 million vehicles), to offering flex fuel blends for our nation's 18.5 million flex fuel vehicles; giving consumers the choices they want is good business. We'll show you why installing an ethanol flex fuel pump or E15 makes sense for your business, explain how you can offer this choice to your customers, and give you resources to turn this opportunity into reality.
The Time is Now
There is no better time than now to gain a competitive advantage in your business through selling mid-level ethanol blends. As the country moves forward in building the infrastructure to support the Renewable Fuels Standard, retailers on the cutting edge of providing consumers choice at the pump are already seeing significant financial incentives. So could you. Join the movement, E15 is growing now in more than 21 states and 173 retail locations.
“E15 has given Minnesota consumers an additional choice of gasoline at a lower price while increasing the overall volume of product sold at the retail site. Minnesota consumers welcome the new opportunity for a cheaper alternative to gasoline as there have been very little complaints or mis-fueling of E15 leaving an overall refreshing experience for everyone."
- Lance Klatt, Executive Director of Minnesota Service Station Association