“I knew that once people realized the benefits of ethanol and that they had choices at the pump, they would get excited about the product. I now have hundreds of new customers, and revenue and profits have increased significantly. Today, I get between 10 and 20 cents profit margin across my various blends.”
- Bruce Vollan, Midway Services, Inc., Baltic, South Dakota
This site was created to help fuel marketers learn more about selling blends of ethanol by installing ethanol blender pumps, or flex fuel pumps. Here, you'll learn how ethanol, America's renewable fuel, can be used in various blends. From selling E10 for any vehicle on the road, to offering special blends for our nation's 16 million flex fuel vehicles; giving consumers the choices they want is good business. We'll show you why installing an ethanol flex fuel pump makes sense for your business, explain how you can offer this choice to your customers, and give you resources to turn this opportunity into reality.
The Time is Now
There is no better time than now to gain a competitive advantage in your business through selling mid-level ethanol blends. As the country moves forward in building the infrastructure to support the Renewable Fuels Standard, retailers on the cutting edge of providing consumers choice at the pump are already seeing significant financial incentives. So could you.
“Not having been in the fuel retailing business before this, I didn’t realize that margins were so tight on gasoline. I’m actually selling regular unleaded right now for a couple of cents less than what I pay for it. But with both E30 and E85, I’m able to make about 20 cents per gallon because I can buy it at such a discounted price.
"I wanted to focus on the farmers, because we have a strong allegiance of fuel – we convert it into energy, and it's homegrown – our local communities support this. Of course, because we’re in a farming community, people try to use the corn they grow. They know that the more gallons of ethanol they burn in their cars and trucks, the less we’re going to be dependent on foreign oil."