DMC Green, Inc. (a member of the GE Market Development Advisory Committee) has organized their first alternative/renewable fuel dealers' group to support the growing number of DMC Green fuel program dealers now in operation in California. Under the DMC Green brand, these dealers currently offer ethanol, biodiesel and electric car charging in addition to their major oil company fuel brands.
Launched at an inaugural kick-off meeting on January 6, 2010 in Sacramento, the DMC Green Dealers' Group brought together DMC Green's research support teams to support existing gas station dealer-owners that have purchased the turn-key DMC Green alternative/ renewable fuel installation package. The open forum meetings are scheduled to take place 4 times per year.
As a result of the dealers' early success with the DMC Green fuel program in 2009, many dealers say they are now looking for new opportunities where they can integrate the DMC program into other locations. "DMC has been a very supportive partner and their program has exceeded my expectations", says Robert Takhar, owner of Robert's ARCO in Woodland, CA. "Vehicle traffic has definitely increased which increases our fuel sales as well as sales in our AM/PM convenience store."
The DMC Green Dealer's Group meetings provide a working discussion round-table where dealers can stay abreast of the rapid growth and regulatory changes in the green fuel market and where dealers can share experiences with their peers. "More importantly, these meetings help us find ways to increase dealer profitability through our research programs," says Director, Market Development for DMC Green Andy McCargar. Andy also holds and advisory position on the Growth Energy Market Development Committee.
Jasvir Rana, owner of Sunrise Shell in Rancho Cordova, CA, says he is pleased to be a part of the DMC Green Dealer network. "The DMC Green fuel sales have been incremental to our existing petroleum fuel sales. Less than 20% of our biodiesel sales were converted from our existing diesel customers. Not only has this provided new fuel sales overall, but the additional traffic has contributed to increased convenience store sales."
These leading-edge DMC Green fuel dealers will soon be joined by some thirty additional contracted DMC Green dealers that are now being permitted throughout the State of California.
