“I knew that once people realized the benefits of ethanol and that they had choices at the pump, they would get excited about the product. I now have hundreds of new customers, and revenue and profits have increased significantly. Today, I get between 10 and 20 cents profit margin across my various blends.”
- Bruce Vollan, Midway Services, Inc., Baltic, South Dakota
This site was created to help fuel marketers learn more about selling blends of ethanol by installing ethanol blender pumps, or flex fuel pumps. Here, you'll learn how ethanol, America's renewable fuel, can be used in various blends. From selling E10 for any vehicle on the road, to offering special blends for our nation's 16 million flex fuel vehicles; giving consumers the choices they want is good business. We'll show you why installing an ethanol flex fuel pump makes sense for your business, explain how you can offer this choice to your customers, and give you resources to turn this opportunity into reality.
The Time is Now
There is no better time than now to gain a competitive advantage in your business through selling mid-level ethanol blends. As the country moves forward in building the infrastructure to support the Renewable Fuels Standard, retailers on the cutting edge of providing consumers choice at the pump are already seeing significant financial incentives. So could you.
“The initial reason the blender pump was installed is because the cooperative was looking at offering something unique to consumers, more choices than just E10. Because there were no stations in Reno County that offered mid-level blends, the cooperative decided to install the blender pump. Ethanol is clean, green and our dollars stay right here. It’s better for our environment and every other aspect. We need to get out there and dispel some of these myths to change the public views of those who lack knowledge.”
- Gordon Roth, Petroleum Manager, Hutchinson Cooperative, Nickerson, Kansas