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Flex Fuel Finder
"Protec Fuel has highly benefited from working Growth Energy on multiple fronts. Whether it is from marketing efforts for retail stations or industry outreach, to regulatory questions on both E85 and E15 fuels, to an interactively sharing of ideas on customer outreach successes from across the country. We are helping expand the higher ethanol marketplace by having higher ethanol blending dispensers on the islands to enhance the retail station’s business, exposure and help make the station overall healthier. As a result, Protec Fuel has been getting positive feedback from customers and fleets using E15 fuel due to its octane similarities to regular or mid grade fuels, lower price point then regular gasoline, and no mileage decrease."
- Steve Walk, VP, Protec Fuel Management, Boca Raton, FL

White Paper: Ethanol and the Fuel Retail Industry

Mid-level blends give a boost to store profitability

In February of 2012, Growth Energy commissioned a study with a third party research firm, Irwin Broh Research, to better define the value higher ethanol blends (from E15 up to E85) offer to retailers.

Initial results demonstrate that the vast majority of retailers are able to establish a fuel price advantage in their markets, are likely to see increased fuel sales, are able to simplify inventory, and have seen increased store traffic in large part due to the addition of flex fuel pumps offering higher blends of ethanol fuel. Roughly 81 percent of these retailers state they are satisfied with their decision to install flex fuel pumps.

In addition, findings in this report indicate that if the ethanol retailer is able to advertise the ethanol price advantage, they experience even higher levels of success in selling ethanol blends.

For full results, fill out the form below to download the white paper as a PDF.

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