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Flex Fuel Finder
“The initial reason the blender pump was installed is because the cooperative was looking at offering something unique to consumers, more choices than just E10. Because there were no stations in Reno County that offered mid-level blends, the cooperative decided to install the blender pump. Ethanol is clean, green and our dollars stay right here. It’s better for our environment and every other aspect. We need to get out there and dispel some of these myths to change the public views of those who lack knowledge.”
- Gordon Roth, Petroleum Manager, Hutchinson Cooperative, Nickerson, Kansas

White Paper: Ethanol and the Fuel Retail Industry


Mid-level blends give a boost to store profitability

In February of 2012, Growth Energy commissioned a study with a third party research firm, Irwin Broh Research, to better define the value higher ethanol blends (from E15 up to E85) offer to retailers.

Initial results demonstrate that the vast majority of retailers are able to establish a fuel price advantage in their markets, are likely to see increased fuel sales, are able to simplify inventory, and have seen increased store traffic in large part due to the addition of flex fuel pumps offering higher blends of ethanol fuel. Roughly 81 percent of these retailers state they are satisfied with their decision to install flex fuel pumps.

In addition, findings in this report indicate that if the ethanol retailer is able to advertise the ethanol price advantage, they experience even higher levels of success in selling ethanol blends.

For full results, fill out the form below to download the white paper as a PDF.

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