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Flex Fuel Finder
"I project in the future there are two retailers. Those that currently sell E15 and those that will be selling E15. The customers that use E15 can't believe why you wouldn't want to use E15. By offering E15 it sets us apart from every other retailer in the market with the lower price point on the sign. As a third generation owner/operator of Hennen's Auto Service we have been serving our customer automotive needs since 1958. I have been selling E15 to our customers since the fall of 2013. Since I introduced the higher level blend of ethanol there has not been one complaint do to mileage loss or engine performance. Only positive comments with drivability and the lower cost at the pump. Today's cars are designed to utilize the higher octane to improve performance threw different computer management systems. I see higher level blends of ethanol like E15 being the next fuel of future.
- Joel Hennen, President, Owner, Hennen’s Auto Service, Shakopee, MN

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Take a look at our white paper, Ethanol and the Fuel Retail Industry: Establishing a Price Advantage.

Executive Summary

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In February of 2012, Growth Energy commissioned a study with a third party research firm, Irwin Broh Research, to better define the value higher ethanol blends (from E15 up to E85) offer to retailers.

Initial results demonstrate that the vast majority of retailers are able to establish a fuel price advantage in their markets, are likely to see increased fuel sales, are able to simplify inventory, and have seen increased store traffic in large part due to the addition of flex fuel pumps offering higher blends of ethanol fuel. Roughly 81 percent of these retailers state they are satisfied with their decision to install flex fuel pumps.

In addition, findings in this report indicate that if the ethanol retailer is able to advertise the ethanol price advantage, they experience even higher levels of success in selling ethanol blends.