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Flex Fuel Finder
"We have had great results adding E15 to our offerings of fuel choice. Customers are choosing E15 as the most popular fuel. We have been able to pump 1,000,000 gallons E15 since its launch December 2014. Being a long time operator of both branded and unbranded gasoline stores at times you have pluses and minuses on both sides. It is my experience in today’s current market that having E15 is a game changer. We have shown volume increases. We have constant customer interactions appreciating the lower price on fuel offerings. Being able to blend on site with the help of Growth Energy allows the price delta to be lower and save customer real money.The future of E15 is real. I believe the motoring public will have top of mind knowledge and understand the “e” vocabulary in the next 5 year. Once the customer gets the proper exposure and unbiased truth their decision making ability will show success of E15."
- Steve Anderson, General Manager & Owner Marshall Cretin Minnoco, St. Paul, MN

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Take a look at our white paper, Ethanol and the Fuel Retail Industry: Establishing a Price Advantage.

Executive Summary

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In February of 2012, Growth Energy commissioned a study with a third party research firm, Irwin Broh Research, to better define the value higher ethanol blends (from E15 up to E85) offer to retailers.

Initial results demonstrate that the vast majority of retailers are able to establish a fuel price advantage in their markets, are likely to see increased fuel sales, are able to simplify inventory, and have seen increased store traffic in large part due to the addition of flex fuel pumps offering higher blends of ethanol fuel. Roughly 81 percent of these retailers state they are satisfied with their decision to install flex fuel pumps.

In addition, findings in this report indicate that if the ethanol retailer is able to advertise the ethanol price advantage, they experience even higher levels of success in selling ethanol blends.