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Flex Fuel Finder
“One of the main reasons we decided to install blender pumps was because we have several dealers that sell E85. We also wanted to take advantage of the South Dakota state incentives for promoting mid-level blends, along with selling a local, renewable product. It felt like now is a good time to take advantage of the opportunity.”
- Rudy Gerstner, Owner and Operator of Gerstner Oil Company, Yankton, South Dakota

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Take a look at our white paper, Ethanol and the Fuel Retail Industry: Establishing a Price Advantage.

Executive Summary

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In February of 2012, Growth Energy commissioned a study with a third party research firm, Irwin Broh Research, to better define the value higher ethanol blends (from E15 up to E85) offer to retailers.

Initial results demonstrate that the vast majority of retailers are able to establish a fuel price advantage in their markets, are likely to see increased fuel sales, are able to simplify inventory, and have seen increased store traffic in large part due to the addition of flex fuel pumps offering higher blends of ethanol fuel. Roughly 81 percent of these retailers state they are satisfied with their decision to install flex fuel pumps.

In addition, findings in this report indicate that if the ethanol retailer is able to advertise the ethanol price advantage, they experience even higher levels of success in selling ethanol blends.